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© 2025 The Marrakech Pass®. All rights reserved.

Privacy Policy

Last updated: October 18, 2025

Introduction

Welcome to The Marrakech Pass ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

Information We Collect

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Purchase a Marrakech Pass or book experiences
  • Subscribe to our newsletter
  • Participate in surveys or promotions
  • Contact us for customer support

The personal information we collect may include:

  • Name and contact information (email address, phone number, mailing address)
  • Payment information (processed securely through our payment providers)
  • Account credentials (username and password)
  • Booking and travel preferences
  • Communication preferences

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device, including:

  • Browser and device information
  • IP address and location data
  • Usage data (pages visited, time spent, click patterns)
  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

  • Process your purchases and bookings
  • Manage your account and provide customer support
  • Send you confirmations, updates, and service-related communications
  • Send you marketing communications (with your consent)
  • Improve our website and services
  • Analyze usage patterns and optimize user experience
  • Prevent fraud and enhance security
  • Comply with legal obligations

Sharing Your Information

We may share your information with:

  • Service Providers: Third-party vendors who help us operate our business (payment processors, email services, analytics providers)
  • Experience Partners: Attractions and activity providers when you book through our platform
  • Legal Authorities: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal data to third parties.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve our services and user experience
  • Deliver relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure payment processing through certified providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your information to another service
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing your information
  • Withdrawal of Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at privacy@marrakechpass.com.

Newsletter and Marketing Communications

When you subscribe to our newsletter, we will send you:

  • Exclusive discounts and special offers
  • Travel tips and inspiration
  • Updates about new attractions and experiences
  • Important service announcements

You can unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.

Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We ensure that appropriate safeguards are in place to protect your information in accordance with this privacy policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last updated" date at the top of this policy.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

The Marrakech Pass

Email: privacy@marrakechpass.com

Email: support@marrakechpass.com

Marrakech, Morocco

GDPR Compliance (For EU Residents)

If you are a resident of the European Economic Area (EEA), you have specific data protection rights under the General Data Protection Regulation (GDPR). We process your personal data based on the following legal grounds:

  • Contract: To fulfill our contract with you when you purchase passes or book experiences
  • Consent: When you have given us explicit consent (e.g., newsletter subscriptions)
  • Legitimate Interests: To improve our services and prevent fraud
  • Legal Obligation: To comply with applicable laws and regulations

You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of your personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at privacy@marrakechpass.com.